At the age of 38, Brazilian designer Selma Calheira opens her studio Cores da Terra, which is Portuguese for "Colours of the earth". The name originates in Selma's lifelong interest in clay and her endless research into natural pigments. This trademark is filled with art and humanity and was built by Selma along her whole life. From the beginning, Selma purposely looked to hire economically disadvantaged men, women and teenagers from humble origins who she patiently prepared and professionalized as highly qualified ceramists. Her journey has resulted in an amazingly succesful enterprise which has brought extraordinary success to the rural economy of Bahia, Brazil.